First, let's discuss all key selling points used for setting ads for the Naused center:
Acrobatics and gymnastics are the main focus.
Yoga - This segment is for improving flexibility and body awareness.
Fitness - Losing weight, gaining muscle mass, becoming healthier.
Extreme sports - somersaults, flasks, double somersaults, jumping on a trampoline, exercises on a "goat" and so on.
Then we looked at placement for ads after small split, testing both Facebook ads and Instagram. We ended up choosing Instagram.