The target audience
Women aged 25 to 34 years old, from Moscow and St. Petersburg. The target audience is one that appreciates beauty and comfort, with a slightly higher income than the average. Term of the work
October 2018 to present Objectives
Lulight has set the standard for their specific goals:
- Increase sales through Instagram direct, WhatsApp, and Telegram. Traffic was also directed to the company's account exclusively.
- Boost the number of active subscribers
We would like to note here that the customer insisted on the advertising campaign adhering to their corporate style. We were happy to oblige.