- The advertising budget amounted to 237,787.29 rubles. (€2,646.34)
- The average cost per click was 11.05 rubles. (€0.12)
- The number of clicks on advertising – 21,515
- Number of individual registrations for the marathon - 3,968 people.
- Number of participants who paid for VIP participation in the marathon - 483 participants
- Registration conversion was 18.44%
ROI excluding marathon participants who paid for a further paid program was 62.50%