Lucas 'Cosmetics produces and sells materials for eyebrow dyeing, sugaring, and Mehndi(henna). Working with Indian partners, Lucas' Cosmetics developed a special henna for eyebrow biotattoos known as 'CC Brow'.
Originally, the purpose of the ad campaign was to receive 1,500 wholesale applications for the site via Instagram, while keeping the cost below 450 rubles (€5.01) for each application. We then began expanding to other markets to fulfill this goal.