The main service are online courses for pastry art and tripwire - a collection of author's recipes from the founder of the studio.
The studio has its own landing page
with a good conversion rate.
Also, an Instagram account
that was actively maintained with high-quality content, videos, master classes, live broadcasts and useful stories.
During the advertising campaign, more than 30 audiences were tested. Because advertising on VKontakte
(a Russian social network) did not give the expected results, we analyzed the situation and decided to advertise on Instagram.